Articles

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    Prepare Your Home and Your Family for Disasters

    A home is often your #1 financial asset. You also live in it making life long memories. Thus “Home” means much more to a family than just financial security or shelter. You can and do insure your home to protect it from physical damages related to weather and unexpected disasters. But can you insure the deeper value of your home to you and your family? Yes you can. In recent years weather disasters have occurred with greater frequency than in years past. Whatever the cause of these disasters, global climate change or just coincidence, it’s really secondary to what matters […]

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    Winter Marketing Photos

    Winters the perfect time to market to new & existing prospects. You need more referrals and new leads than you think to increase your listings volume year over year. Use every avenue possible to reach prospects positively and you’ll start filling your spring pipeline with opportunity. To help, we are providing our subscribers with this beautiful collection of winter scenes. Use them to make a lasting impression. Our photo’s are only for our professional real estate agent subscribers. Subscribe Here  if you haven’t already. You have permission to use them across your marketing channels just include a caption credit below […]

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    Fall Marketing

    It’s time to send clients & your best prospects next year calendars Calendars maybe the oldest yet still one of the most effective real estate agent marketing tools available. Make sure you include some great eye catching photography in yours. Whether you use refrigerator magnet’s, desk or wall calendars be sure to include a nice picture of yourself and your phone number handy for clients to see year round. Here’s a few photo’s free from us to include in your fall marketing for 2017.      

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    Which cities are best for Real Estate agents?

    If you are happy where you are living now, good for you. Bloom where you are planted we like to say. Back to our earlier thought about real estate being a “Who Knows You” business. Your “Universe of Influence” is your currency to success in business and often in life beyond work. Travel with fun people. It makes the journey delightful and if you work with fun people, it makes work like travel – exciting every day! Get the full report here on “WalletHub” Whatever the case if you’ll be leaving New York or wherever soon, say for San Francisco or […]

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    Happy Presidents Day

                       February is a very important month for American birthdays. Especially since two Presidents, President Washington’s Birthday is on February 22, and President Abraham Lincoln’s  birthday is on February 12th. Both are now celebrated as one on this day, our Presidents Day National Holiday. America was very lucky to have had two great Presidents at such critical times in our nations history. President Washington led the army in the War of Independence shepherding the building of our Democratic institutions. He is also honored with his likeness appearing on the the first American military […]

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    Plan for Your Personal Safety in 2017

    Your personal safety is your number one concern. Agents like you make first contact with people on the Internet or by phone then arrange to meet them for the first time in an empty house. It’s inherently dangerous. You can do this most of the time without worry. Most people are good right? Even if they are make it your habit in your real estate business not to take unnecessary risks. Implement a few simple personal safety habits. When you do you’ll be better prepared to protect yourself should something unexpected happen. So as this years selling season kicks into gear, set […]

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    End of Year Planning

    Vacations yes, but first a year-end financial review. Agents happily plan for a well-deserved vacation at the end of the year – Cheers to that! California, Hawaii, Mexico, the Caribbean….wherever. But savvy Agents get their year-end finances in order first. They know from experience how December goes by like a blur and come January, it might be too late to reduce some portion of 2015’s tax year liability. This makes the first weeks in November an important time of the year to review your personal finances. After completing this task, plan a care free vacation happily going wherever your heart desires in December. The review is relatively simple. First, estimate your 2015 gross income. Then total all your appropriate business deductions. After that estimate […]

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    What’s the Agent of the Future driving?

    Zillow knows. They have a Sweepstakes just for agents the winner of which receives $75,000 they can use towards the purchase of a 2016 Tesla Model S or for whatever their heart desires. Zillow’s Sweepstakes is open to licensed real estate professionals who complete an entry form on Zillow’s website. Doing that gets you one chance to win either the Tesla, the car of the future, or a pocketful of cash. What an amazing Sweepstakes opportunity and it’s just for agents. Enter at www.agentofthefuturesweepstakes.com. The Sweepstakes entry period ends on November 20th. Read the Sweepstakes official rules available on Zillow’s website HERE before entering. Completing your agent profile on Zillow is a smart marketing […]

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    Would you refuse to hire a relative to work with you or represent you in a real estate transaction?

    Complicated question, right? Yes if they had the talent, work ethic and desire to succeed. No if they lacked motivation or the maturity to take on a difficult job and persevere at it. Maybe if you were unsure but willing to give them a chance to prove themselves. But would you out of hand refuse to work with a family member solely because they are a family member? Well that’s what US News and World Report recommended in an article on picking a real estate agent published last fall. Their headline reads, “9 Red Flags to Watch for When Picking […]

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    Drone photography is a big opportunity for marketing luxury properties. But first, here’s a look at the lighter side of Drones and real estate.

    Storms business idea is satirical of course but at least she’s thinking. Drones are are going to be easier to use and this new marketing tool is tailor made for luxury listings. New FAA rule makes Drone photography more accessible. The FAA revised its regulations in March. It’s going to make utilizing drone photography a lot easier for everyone Agents included. On March 23rd, the FAA established a new interim policy to speed up airspace authorizations for certain commercial unmanned aircraft (UAS) operators who obtain Section 333 exemptions. That means real estate agents and their photographers can now get legally […]