Archive for the ‘Selling Skills’ Category

Filed Under (Selling Skills) by admin on April-2-2008

Be Effective in Sales by Understanding People

To be an effective salesperson, you have to understand people. You have to understand that people buy and sell for a set of reasons. They also make decisions on whom they do that with based on their reasons, not ours. Being able to read people and ask the right questions is essential to success. Let me share the rules of reading people.
 
1.      People are egocentric: This means they are self-focused. They are clearly fixated on what’s in it for them. If we don’t know what they want and link that with the benefits of doing business with us, we will stumble in sales. We all look at the world based on how a given situation or opportunity relates to us personally. When we fail to connect the dots personally with our customers, we are rendered less effective.
 
2.      People make decisions emotionally: Most of us decide quickly. Some of us gather our facts and information previous to making a decision. Once we gather the necessary data, we move to the decision. Even the most analytical person will make decisions based on a feeling, need, or emotion. These people’s sales cycles are longer than others. Your job is to identify the longer sales cycles and be there at the appropriate time. We must also send all the data beforehand to be digested by the customer before they meet with us.
 
3.      People will justify their decisions with reasons: As salespeople, we have to give the prospect sufficient reason to do business with us. This frees them to move forward in the purchase based on the emotional impulse they feel. They want to move forward but are looking for a little security to justify their decision. We must provide a compelling reason for their movement forward now!
 
4.      People delay making decisions: The longer the customer postpones making the decision, the lower probability the decision will ever be made. As salespeople, our objective is to provide the customer with enough reasons to get them to attach benefit to our service. Our other objective is to encourage them and direct them to act on it now once they have the information. The sooner we can provoke a decision by the customer, the higher the probability that it will be in our favor. The longer the time between when you make your presentation and when the customer decides, the lower the probability of success. We must focus to shorten our sales cycles.
 
5.      People fear losing something: The fear of loss is one of the most powerful motivators for action. People will move more quickly to a decision if they stand to lose something than if they are positioned to gain something. As salespeople, we need to put our compelling reasons for action now in terms of potential losses to our clients. There are two types of fear of loss.
 
A.     Losing something you have
B.     Losing the chance to have something you want
 
Both of these are forefront in your customer’s thoughts.
 
To be effective in sales, we really need to master understanding people and what makes them tick. We have to use a full complement of techniques to help our prospects and clients make the right decisions for their success.

 

Click Here for More Training

 



Filed Under (Selling Skills) by admin on October-29-2007

star power stacked-octoberBy Marshall Redder

“A Short Sale Will Never Work Unless You Can Get an Offer”

 

When asked if I would write an article on short sales, I said to myself, where do I start? It’s almost like a science. However, there are certain guidelines that you must stick to in order to be successful in getting short sales approved by the seller’s lender.

 

First, let me go back to the headline…“A Short Sale Will Never Work Unless You Can Get an Offer.” Michigan is in a declining market, and everyday I go through my Expired listings and over 10% say, “Subject to seller’s lender approval of a short sale.” That means the listing REALTOR® of those properties spent the entire listing period wasting time and never getting an accepted offer. Why? One reason: price!

 

When you are looking at listing a short sale property, looking at what is owed on the property is not relative to what the property will sell for. You must research the area and see what homes are currently (the last 30 to 60 days) selling for. Homes in my market are currently selling for 80% of what they did three years ago.

 

So if a homeowner did a refinance on the property in 2005 and it appraised for $200,000, that property will now sell for $164,000. Anything higher and I am missing the market. Also, when I acquire the property, I have the seller sign five automatic price reductions for five percent of the asking price. These price reductions go into the MLS every 15 to 30 days until we receive an offer. This process will put the listing that started out at $164,000 down to $129,900 in 90 days. By following this system, we are bound to get an offer. If you are in a buyers’ market and prices are declining, this is what you have to do to get properties to sell. At what price they will sell at, it’s hard to say. And as your MLS listing inventory increases, you must be even more aggressive on price reductions.

 

Next, and probably most important, is your initial phone interview with the prospective seller. You need to find out if there is a first and second mortgage on the property and are the lenders the same or different, and are there any liens on the property. If the second mortgage lender is not the same as the first, you’re probably wasting your time. I avoid those listings and move on. You also need to know if the seller is behind on their payments, because it becomes difficult to do a short sale unless they are behind at least one month.

 

Your next step is to determine which lenders will do short sales. Keep a master list of all lenders, especially lender names and phone numbers. It is also wise—and a timesaver—to keep a list of the lenders who refuse to do short sales. So when a prospective client tells you who their lender is, you’ll know right away whether that lender has been cooperative with short sales in the past. If you’ve had poor luck, don’t try again. If you have had a successful short sale with a particular lender on a property, even though the next one that comes up at that lender may have a different contact person listed, call your old contact rather than staring in the loop again with a new person to ask for help on a short sale. On an FHA or VA loan, all lenders must cooperate if it’s prior to the auction date. It’s a federal law.

 

To give the seller motivation to list their property as a short sale you need to be aware of the following. First, by negotiating a successful short sale with their lender, the mortgage will show on their credit report as Paid in Full or Redeemed. This will be extremely helpful down the road for future financing for your seller when they want to buy again. Many lenders today refuse to give a mortgage to a borrower within 24 months of a prior foreclosure. However, if the loan shows “Paid in Full” or “Redeemed” with a successful title transfer, no foreclosures will remain open on their credit report. It will just show up as mortgage lattés, and they can typically get mortgage financing within 12 months.

 

Second, you need to stress to the seller that by allowing the property to revert back to the bank for less than what the borrowers owed, the bank will incur a loss. In order for the bank to write off this loss, they must give the borrowers a 1009 tax form. This loss is ordinary income to your seller to be taxed at both the state and federal tax levels. A $20,000 bank loss could cost your seller $5,000 to $8,000 in income taxes owed, based on their current income tax rate. The best way for this seller to salvage their credit and avoid a potential 1099 is to list the property and attempt a short sale.

 

When you list these short sale properties in the MLS, it is highly important, and in most cases mandatory, to put on your listing contract under financial comments, “Contingent on seller’s lender approval of a short sale” and “Limit points and repairs to zero.”

 

When an offer comes in, it is important to demand that the buyer apply for a loan within 10 days and immediately get appraisals and inspections on the property completed. This will ensure that when you get the final approval from the seller’s lender for the short sale that the buyer is ready to close and not just beginning the financing process. Don’t ever let the buyer wait for anything until your short sale is approved. You must be in control.

 

The short request with the lender can take up to two months and upon approval, you will receive a demand notice from the lender stating what dollar amount they will accept for payment in full. You mat have to renegotiate your contract with the buyer if the bank wants more than the buyer’s original offer. The bank will base their value on an appraisal and the REALTOR’s BPOs. Try to be present at all appraisals and BPOs to increase your chances of getting your offer accepted by the bank. Show them your listing with reductions and feedback from prior showings.

 

Most lenders are buried in their Loss Mitigation Departments and will tell you not to call until you get an offer. You will also find that their policy may change with economic conditions and how many properties they are sitting on in your area. Meaning in this market, they may be more receptive to lower offers. Unfortunately, there are no guarantees on what the lenders will do on short sales. It’s simply best to work with lenders where you’ve established relationships and have had good luck in the past.

 

Form a marketing perspective, spend minimal dollar promoting these properties. If your market is suffering from foreclosures and short sales are becoming popular, you’re obviously in a declining marketplace. Therefore, only one thing will make these properties sell…PRICE!

 

Remember first and foremost, if your seller is upside down, meaning they owe more than what their property is worth, if you can’t do a short sale the seller will lose their property and be evicted. Then the property will end up for sale by a REO REALTOR in your area.

 

Short sales are hard to do, however, with this system and knowledge, you can be successful.

 

 

 

Marshall Redder works in the Grand Rapids, Michigan, area and has successfully completed hundreds of short sales. At the time of this writing, he had 20 short sales pending to close and had over 100 properties for sale that are short sale listings. The STAR POWER Star of the Month in December, 1993, Marshall played in integral role in the creation of the brand new STAR POWER business solution, “Short Sale Seller Rescue Program” on sale now. Click here or call 1-800-635-6750 and mention Your Realty Insider to receive a special gift with each purchase.

 

 

 




Filed Under (Selling Skills, Marketing) by admin on September-25-2007

     

"Post-Closing Systems That WOW!"

 
Far too many REALTORS® fail to follow through on their customer service after closing, preferring to shift their attention to other clients and moving them toward another completed transaction. This is a primary reason there are so many orphaned buyers out there. One great way for you to create clients for life is to show you care by implementing simple post-closing systems that surpass client expectations.
 
On move in day, for example, bring by or have someone deliver a meal for the family. Chances are that they will not have had a chance to go shopping and are likely too busy to stop and take the time to eat much. Include sandwiches, drinks, chips and some healthy fruit.
 
You can even send a form to their neighbors asking them to submit their names and ages of family members. Ask to include hobbies, extra-curricular activities, pets and the names of doctors, dentists, babysitters and veterinarians they recommend. Have these forms sent back to you so that you can compile the information and deliver it to your clients in a handy booklet.
 
Ask your buyers if it would be okay to mail their personal information to the neighbors. This way, you are not only introducing your clients to the people in their new community, you can also use this opportunity to market yourself so that people can see how thoughtful, professional and thorough you are.
 
Provide the name and contact information of a trusted handy man that can help out with tasks, minor construction, and fix problems as they arise. Some agents will even pay for labor for a specified amount of time as a “thank you” gift, while the client pays for materials and equipment.
 
Another nice touch is to introduce your clients to your decorating service. STAR POWER Star, Patty Ancona from Barrington, IL, pays for a one-hour consultation with her decorator for the new buyer to use.
 
Use your imagination and think what you would find beneficial moving into a new home. This is a very special time for your clients. Capitalize on the great work you have done to get to this point and send them over the top with thoughtful post-closing systems that WOW!
 
To begin using dozens of effective post-sale systems immediately, invest in STAR POWER Post-Sale Systems That Work” for only $195. You can also own the complete Systems That Work!” package of four (Post-Sale, Buyer, Listing and Administrative) for only $699.



Filed Under (Selling Skills) by admin on August-25-2007

A Fun Story Worth Sharing….

Editor: Moving a real estate transaction to completion can have its challenges. Sometimes it takes creativity and persistence to accomplish the goal. Here’s one such example that will add a chuckle to your day—and just might be a deal saver in the future. We’re not clear on the original source…
 
 
Original Story:
“As most of you receiving this know, New Orleans residents are challenged
often with the task of tracing home titles back potentially hundreds of
years. With a community rich with history stretching back over two
centuries, houses have been passed along through generations of family,
making it quite difficult to establish owner ship.

Here’s a great letter an attorney wrote to the FHA on behalf of a client
that I thought was absolutely priceless! This is one lawyer you gotta
love!…..It’s too good not to share!

A New Orleans lawyer sought an FHA loan for a client. He was told the
loan would be granted, if he could prove satisfactory title to a parcel
of property being offered as collateral. The title to the property dated
back to 1803, which took the lawyer three months to track down.

After sending the information to the FHA, he received the following
reply:

 (Actual letter):

 "Upon review of your letter adjoining your client’s
loan application, we note that the request is supported by an Abstract
of Title. While we compliment the able manner in which you have prepared
and presented the application, we must point out that you have only
cleared title to the proposed collateral property back to 1803. Before
final approval can be accorded, it will be necessary to clear the title
back to its origin."

Annoyed, the lawyer responded as follows (actual letter):
"Your letter regarding title in Case No. 189156 has been received. I
note that you wish to have title extended further than the 194 years
covered by the present application.

"I was unaware that any educated person in this country, particularly
those working in the property area, would not know that Louisiana was
purchased, by the U.S., from France in 1803, the year of origin
identified in our application.

"For the edification of uninformed FHA bureaucrats, the title to the
land prior to U.S. ownership was obtained from France, which had
acquired it by Right of Conquest from Spain. The land came into the
possession of Spain by Right of Discovery made in the year 1492 by a sea
captain named Christopher Columbus, who had been granted the privilege
of seeking a new route to India by the Spanish monarch, Isabella.

"The good queen, Isabella, being a pious woman and almost as careful
about titles as the FHA, took the precaution of securing the blessing of
the Pope before she sold her jewels to finance Columbus’ expedition.

"Now the Pope, as I’m sure you may know, is the emissary of Jesus
Christ, the Son of God, and God, it is commonly accepted, created this
world. Therefore, I believe it is safe to presume that God also made
that part of the world called Louisiana.

"God, therefore, would be the owner of origin and His origins date back,
to before the beginning of time, the world as we know it AND the FHA.

"I hope you find God’s original claim to be satisfactory. Now, may we
have our damn loan?"

The loan was approved.

Story Sponsored by:

eCommission provides commission advance services to Realtors® nationwide.



Filed Under (Selling Skills, Uncategorized) by admin on June-27-2007

MOLD… HAZARD OR HYPE?

In the real estate industry, mold has become a factor that may hurt a deal. Some agents are afraid to recommend a mold inspection, the neglect of which can expose them to unforeseen liability in the future.

Everybody wants to live in a healthy home environment. Mold problems can affect the health of your client’s family and the value of their new home. Unfortunately, the subject of mold has become quite blown out of proportion over the past few years.

There are situations that can arise as a result of improper care and maintenance. The trick is learning how to deal with mold and moisture issues based on facts and not hysteria or hype. The biggest mistake you can make is to neglect to take care of a moisture intrusion or mold issue immediately and sufficiently. 

What to Look For:

As a realtor, you should take the time to perform your own inspection of the property and look for any signs of prior water damage. There are certain indicators you can look for to yourself. All mold problems stem from a moisture problem so you should check for stains around the windows and doors, look in the bathrooms for moisture stains due to leaks or floods and locate any poor caulking jobs that do not properly seal fixtures and therefore allow moisture to get into the walls or floors. Also check for any signs of moisture damage to the walls, ceilings or floors. Upon finding any such conditions, a formal inspection is recommended.

You should also look for evidence of condensation or poor ventilation. When a room is not properly ventilated, condensation can form leading to potential mold problems. Check the bathrooms to ensure that there is either an exhaust fan or a window installed. Kitchens should have an exhaust fan as well. Test any fans to ensure that they are in working condition.

Be on the lookout for leaks and if you find any ensure they are repaired as quickly as possible. You are likely to find leaks under stoves, refrigerators, dishwashers & washing machines and under kitchen and bathroom sinks. A leak in any location can lead to a mold problem if improperly handled. 

In many cases a musty smell can indicate a mold problem. The smell can be a result of a dirty HVAC filter, a prior leak or flooding which was not properly dried out, or a current situation, such as a leaky pipe in the walls. You may not be able to locate where the smell is coming from. In that case a mold inspection should definitely be recommended in order to determine the source of moisture and the extent of the situation.  

Mold problems should not create unnecessary concern or panic. One way to protect your interest and reduce concern is hire a mold inspection company that is independent from the other companies that do repair work and/or lab analysis. This removes potential for conflict of interest.

  

Remember that there is a solution to every problem and that many times that solution may be as simple as house cleaning or changing out an air filter. Don’t expose yourself to liability in the future. Find a mold inspection company that you can trust and reduce your liability. 

By Chris Wrightsman – CEO of Mold-Check Professionals. You can contact Chris at 818/951-9120





Filed Under (Selling Skills) by admin on June-7-2007

Saying “Thank You” is an age-old way to show appreciation, develop rapport and grow more repeat and referral business. Now, discover strategies to help leverage Your “Thank You” efforts.

Every agent knows they should say “thank you” for referrals and the opportunity to work with clients. Yet some thank-you strategies have more WOW! factor than others. Leveraging every thank-you opportunity is smart business and the right thing to do.

 

To find out how to add more WOW! to my thank-you opportunities, I turned to Shaun Kulesza, President & CEO of Just Because Baskets, based in

Littleton, CO. Since 1999, Shaun and his team have been helping agents create custom baskets for just about any occasion including saying: “thanks.” Shaun’s experience and perspective will serve every agent.

 

Tip 1: Think Strategic. The goal is to create a WOW! impression as often as possible with as many people as possible. Not every occasion will require a custom basket with a personal and corporate logo but you want to be looking for opportunities to extend a sincere “thanks,” including: closing gifts, thank you for referrals, relationship building to your core group of supporters and for those folks who go above and beyond the call of duty on your behalf.

 

The goal is to create a WOW! impression as often as possible with as many people as possible.

Also, think seasonally. Whom do you need to touch, acknowledge or reinforce at various times of the year? Don’t overlook the opportunity to make a WOW! impression early in the buying season.

 

Tip 2: Think Leverage. Every agent wants to get the most bang-for-the-buck when it comes to their marketing efforts. Since saying “Thank you” is the right thing to do and a good marketing tool, be on the hunt for leverage opportunities.
Shaun offers the following ideas: 1. Personalizing the “thank you” to the likes and tastes of the individual recipient. It just makes since that the WOW! factor is increased when people see that you took the time and the interest to select a gift especially for them and their tastes.
2. Think “consume now, enjoy later”. Immediate gratification is high on everyone’s list so include items they can enjoy immediately but also include thank you items that will remind them of you over time. (Remember, the gift is something that is important to them.)
3. Make sure your name and company logo is prominently displayed. You want to make it easy for people to get in contact with you for their next sale, purchase or to send you a referral. 4. Speaking of referrals, Shaun recommends sending a Thank You for the referral immediately whether it results in a sale or not. Why? Because a referral is the highest compliment an agent can receive and it’s smart and strategic to “prime the referral pump.”
5. Think Timing. They are called “closing gifts” but the actual closing is perhaps the worst time to give a thank you…if you’re looking for ways to enhance the WOW! factor. Listen to Shaun explain why waiting is a better strategy.


Tip 3: Think Sincerity. It probably goes without saying and should be Tip #1 but be 100% sincere. People can spot a phony from 220 yards away. Being sincere should be easy because who isn’t excited about a sale or a hot referral?

 

Shaun was gracious to offer our readers a special Just Because Baskets 15% discount on their first custom basket order. To explore the many possibilities visit: Just Because Baskets.


Shaun Kulesza, is the President & CEO of Just Because Baskets, based in

Littleton, CO. They specialize is providing customized baskets for all occasions and help real estate agents add the WOW! Factor to their marketing efforts. For more information and to receive your first time buyer 15% discount visit: http://www.justbecausebaskets.com or call 303-948-1200.