Archive for the ‘Uncategorized’ Category

Filed Under (Uncategorized) by admin on August-13-2011

How to Keep MORE Clients…for Life!

by Mark Rosenberger, CSP

According to several studies, the number one reason clients go away is an “attitude of neglect or indifference.”

Stated differently, long term client loyalty is eroded by small acts which in one way or another communicate a spirit of disregard.

As a Real Estate professional creating value and offering a competitive advantage are important ingredients in the “keeping clients for life” game, but a vast majority (over 60%) of malcontents state someone’s attitude as the reason for changing agents and companies. And I can assure you, it wasn’t because folks had a positive, can-do attitude!

I received a rude reminder of this important stat last week when I was on an annual “Dude Trip” outing with my son. We decided to play golf till we dropped for two days which included one night’s lodging and dinner at our chosen destination.

I must say, we had a blast together. We shot 36 holes the first day and retired to dinner, swam in a hot natural springs pool (boy did my body need that after 36 holes), relived the glory moments of the day and finally had a restful nights sleep.

Day two started with breakfast and more golf. We were having such a magical time together, I decided to look into staying over for one additional evening—the natural springs hot pool was calling my name. I called the reservation center to inquire on the process and rates. The response was priceless…or should I say costly.

Please stop for a moment and get a clear picture of the setting before I offer the priceless response: I’m having the time of my life playing golf with my son—what could be better? We’re both playing better than we’ve ever played (just ask us!).

 I feel as if I’m building HUGE memories with my son as we discuss everything under the sun between great golf shots. The resort we’re at is not packed during the summer and could certainly use the additional revenue and positive word of mouth exposure. I’m a willing customer who wants to spend more of my hard earned money with their property. The call is made and the priceless response I earn is: “Can you call back in 5 minutes—we’re having a meeting.” Not really a question, more of a command.

I held the phone away from my ear in disbelief. Perhaps I’m hypersensitive because I spend every week of the year working with companies on leveraging opportunities to double repeat and referral business. Possibly I was stunned that in a time of tough economic challenges for many companies, someone would be so clueless at such a critical moment.

One thing I know for sure: the number one reason customers don’t come back is “an attitude of neglect or indifference.” We didn’t stay a second night…at that location.

I’m tempted to send the management a “Value of a Customer” study. It details in specific dollar terms of how much revenue walked out the door with that response. Sending my article, “Attitude is Everything” might help but then again, who knows, I don’t think they’d understand.

All I know is that one more time, this important statistic has been verified: the number one reason customers go to the competition is a perceived attitude of neglect or indifference.

What can we learn from these stats and this experience?

1.    Loyalty is hard to earn and easy to lose.
2.   We need to be ever aware of our attitudes when dealing with clients. Sure, you feel like the plate spinner with 50,000 things going on at once, but your client doesn’t care.
3.   Tonality over the phone sends a message that over-rides the words. I recorded the receptionist at twenty companies offering their initial greetings. The tape is played in many programs as I invite participants to score their impression: WOW! or Ho-Hum. Out of twenty calls, only one response WOW!’s the group. The words are right in the other 19 greetings, but the attitudes and tonality seem to say: “This would be a pretty great place to work if it weren’t for the pesky customers.”; or “Can you call back in 5 minutes—we’re having a meeting.”

4.   Your partners can make or break you. Your clients will form opinions based on the support team you use to move their deal through the process. Pick “Loyalty minded” people.

I see it’s time for golf so off I go. Perhaps today I’ll find companies who are aware of this important stat and will use it to their advantage.

Go WOW! your clients and your team!



Filed Under (The Personal Edge, Uncategorized) by admin on August-23-2010

How to Deal with the Difficult Client Using the Cow Patty Process


by Mark Rosenberger, CSP


It’s bound to happen! Sooner or later a client is going to take their no good, lousy, rotten attitude out on, you guessed it, YOU!

It’s happened (or will) to all of us at one time or another. You’re the target of a client that is determined to unload on you – personally! You pick up the receiver and get the “what for”, being chewed from one end to the other. And most likely, you didn’t do a thing, except pick up the phone at the wrong moment. So what can one do to not take the experience personally and maintain a positive attitude?


Use the Cow Patty Process!


The Cow Patty Process is a simple, fun technique for taking the emotion out of the situation and thus permits you to go home without feeling like the center bulls eye of a dart board.


Let’s begin at the beginning:

“Cow”: a large domesticated farm animal. You know – “moo, moo”. Gives us milk. “Cow Patty”: a leave behind substance from said cow. Cow pie, Meadow muffin, prairie pizza. Something you’d prefer not to step in.Got the picture? Now that we have the basics covered, let’s leap forward to the process.

Next time an upset client begins the attack and starts to give you the “what for”, visualize that they have just thrown at you a – you guessed it – a cow patty! (Hold the phone! Before your skeptic minds discount this entire idea, read the complete article!)

If a cow patty is flying through the room at you, what could you do? You’re right, DUCK! Yet how often do we sit there watching and chanting- “Here comes a cow patty, here comes a cow patty, here comes a cow patty—-


splat!
“We then spend the rest of the day bent out of shape because one upset client hit us with a cow patty. No more, it’s now time to duck!Visualize the client has thrown a cow patty at you and DUCK! Let the emotion go by and then take care of the client and the situation. Read that last line again. It’s the key to the process.


Let the emotion go by and then take care of the client and the situation!


There is no reason to get hit by the cow patty! You simply mentally duck next time a client begins the emotional bombardment. You let the emotion hit the wall behind you and take care of the client, untouched and cow patty free!

It’s an easy, fun way to change the way you react to the attacks!

Help others avoid the cow patties! Next time you notice a co-worker or family member with their teeth clinched, knuckles white, shoulders up near their ears, eye balls bulging…show them the fake cow patty!

That’s right, hold your hand as if a cow patty were in your grasp and come toward your co-worker or family member! If they know the “Cow Patty” theory, they’ll see your hand and recognize it as the simulated patty. It’s a tremendous tool for helping others see the emotion; helping them let it go by, then taking care of the situation.

A word of caution: If the person is NOT familiar with the Cow Patty Process, DO NOT, I repeat, DO NOT, come at them with your hand held in the designated position! They’ll really think you are off base and justifiably so!

So the next time you pick up the phone and hear that highly charged, angry client looking for someone’s hide, don’t get upset…simply DUCK! It’s much more effective than getting hit with another cow patty!

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Filed Under (The Personal Edge, Uncategorized) by admin on August-2-2010

 

How Dreams Make You a More Successful Agent

By Kate Kirby, HouseValues, Inc.

 

Have you ever kicked back in your chair and visualized what your ideal real estate business would look like? This isn’t a silly “New Age” exercise. When you picture what you want, even if it involves a personal jet and taking conference calls sitting on a veranda overlooking the Mediterranean, you are setting goals.

 
Just like a Fortune 500 business, top agents know they need to set specific, measurable goals to get them where they want to go at the end of the year. Now, yes, it’s true that “Owning a personal jet” isn’t a practical goal. But closing 30 transactions this year is an important step in the direction of owning that personal jet. And making 10 or 20 or 50 new contacts a month is an important step towards getting those 30 transactions a year.
 
If you think about it, then, each new contact is another rivet in your personal jet.
 

Here are some suggestions to consider when creating a practical plan for where you dream of your business going:

 

1. Set Realistic Goals

Decide what you want to accomplish based on a realistic assessment of your market — how many hours you want to work, how much money you want to make and/or transactions you want to close. Also keep in the drawer that list of “dream” goals as well. These dream goals are just as important as the realistic, practical ones. When you’re feeling down in the dumps, it helps to pull out your dream list and look at it—and remember why you chose to build your career around real estate.

2. Make an Action Plan

If you’ve ever taken a road trip into an unfamiliar area, you know that the fastest and easiest way to get to your destination is to map out the route in advance. Figure out what it will take to reach your goals, including a projected advertising budget and a timeline to accomplish each task. Then write it down and review your plan frequently.

3. Be the Big Name
Keep your name and your face in front of your customer as often as possible. Make sure yours is the first name your prospects think of when it’s time to choose an agent and you’ll give yourself the best chance of ultimately winning the business—and your dreams.
 
Here’s one simple, final suggestion: Stay accountable!
 
Businesses of every size and type have ups and downs, some of which are within their control and others which aren’t. Celebrate your successes, accept your mistakes and above all, remember that as leader of your business, you can—and must—follow your action plan, track your progress and stay committed to your strategy. It’s your business and your life. Dream big and start planning today to make every year the best year ever.
 
To put yourself on the road to achieving your dreams, download the free 2008 Real Estate Business Plan now.
 
 



Filed Under (The Personal Edge, Uncategorized) by admin on January-24-2008

100 Mile Ride for a Cure!

Did you know…

►Leukemia is the #1 Killer of children under age 14?

 

►Every five minutes, someone is diagnosed with a blood cancer

 

►Most of you reading this have been directly or indirectly impacted by someone suffering from Leukemia, Lymphoma or Myeloma

 

Did you also know…

►You can make a HUGE difference in helping to find a cure!

 

That’s why you’re reading this page. It’s my intention to enroll your participation in helping me raise $50,000 for the Leukemia & Lymphoma Society to find a cure for blood related cancers.

 
Here’s the scoop: I have committed to completing a Century bike ride (100 miles-all on the same day!) to raise awareness and money for the Leukemia & Lymphoma Society.
 
I’m excited to participate in the 18 week training program and complete the 100 mile ride on June 1. (O.k., I’m nervous as heck—I rode 20 miles, slowly, and needed to recover the rest of the day!)
 
My goal is to raise a gigantic $50,000 for Leukemia research! If you give only $25, I’ll reach this outrageous goal! ($50 will get me there faster! And really motivate me in those early mornings!) And, I’m excited to report that 75% of every dollar goes directly to research.
 
 
I have a very personal reason for completing this 100 mile ride.Me Finishing 26.2 miles in Anchorage!

After three marathons with Team-in-Training, I was struck by cancer in the summer of 2005. It wasn’t a fun experience for me or my family. So, I am peddling for everyone who has had cancer. I am riding to find a cure so no one need experience what me and my family went through.

 
Will you help me raise awareness and Money to find a cure? I’m asking for your support–$25, $50, $100…(or more…I’m very o.k. with more!!!)
 
Giving is simple—the Leukemia society has helped us set-up donation websites via Active.com or you can write a tax deductible check payable to “The Leukemia & Lymphoma Society” and mail it to our office—I’ll handle the paperwork from there.
 
 
I know writing a check to help an important cause is sometimes a challenge. I realize yMy honored teammate--Kyleou’re approached by everyone and their mother for a fund raising effort. But please remember this, my honored teammate, six year old Kyle, doesn’t think going through chemotherapy every week is very easy either.
 
Please be an important part of my fund raising effort to raise a whopping $50,000! I promise to keep you posted on fund raising and training progress (I’ll spare you the photos of me in the lycra cycling gear!)
 
The next step is yours:
 
 
Thanking you in advance for your support and encouragement,
 
Mark Rosenberger, CSP
Your Realty Insider
760.602.1206 x1103